Xiaomi SU7 21.59, Lei Jun became the man who lifted the table.

Original taoran AI lanmeihui

Author | Tao Ran Wei Xiao

Finally, with the familiar Xiaomi BGM ringing, Lei Jun in a suit and tie went to the center of the stage of Xiaomi SU7 conference.

In the audience, the front row are the heads of five automobile companies-Li Bin, He Xiaopeng, Li Xiang, Wei Jianjun and Zhang Jianyong.

Of course, there is also the concern of the rim and even the whole network-the three-year period has arrived, and Lei Jun has to hand in his homework.

The highlight is that everyone guessed the price for several months: Xiaomi SU7 standard version is 215,900 yuan, PRO version is 245,900 yuan, and MAX version is 299,900 yuan.

The audience exclaimed.

However, Lei Jun is still a little careful. He made so many preparations in the early stage and asked everyone to spray lightly if they have any opinions.

The logic of benchmarking with Tesla Model 3 and Porsche Taycan is very millet and honest.

Insufficient places, do not shy away. But at the same time, I am very confident. When talking about core competitiveness such as intelligent ecology and other higher configuration performance, the platform shouted "far ahead" and then quickly "floated, floated".

However, the sales data undoubtedly gave Xiaomi and Lei Jun a shot in the arm: only 27 minutes after the sale, Xiaomi SU 7 has exceeded 50,000 units.

Lei Jun is still the Lei Jun who lived up to expectations.

After the release of SU7, his last venture also entered a new chapter.

It is certainly difficult to achieve the goal that Xiaomi Automobile will hit the top five global car companies in 15-20 years, but Lei Jun has already taken the first step.

And this first step is a long-lost bombing of the car circle.

Lift the table

Lei Jun was very straightforward on the stage: Xiaomi SU7 was made according to Tesla Model 3.

But in fact, it only includes the standard version and the Pro version: the former configuration is basically the same as the Tesla Model 3 rear-drive version, but the price of 215,900 is 30,000 lower than that of Tesla (245,900), and the parameters of the latter are almost all-round. Rolling the rear-drive Model 3, the price is completely equal to it.

As for the Xiaomi SU7 Max version with a price of 299,900 yuan, Lei Jun said that he wanted to target Porsche Taycan and "leapfrog the benchmark".

Without the 300,000+previously speculated, after the momentum of the rim rushing to lift the millet table passed, Lei Jun used a set of pricing of 21.59-29.99 to lift the biggest one.

In the series of "Lei Jun answers questions from netizens" released some time ago, the top leader of Xiaomi Automobile said that he is a Tesla owner and a Porsche owner, and called the two car companies "time benchmarks" in the history of electric vehicles and sports cars.

However, he also stressed that if Xiaomi wants to build a car, it must be compared with these best car factories in the world: "There must be some places where they do well, and some places where we do well."

Today’s press conference, after pricing and configuration overwhelmed Model 3, Lei Jun mentioned Porsche and once again stressed that dare to compete is to win, and it will definitely surpass it in the future.

Very excited and confident.

Xiaomi SU7 is positioned as a "pure electric luxury car", and Lei Jun’s goal is to become "the best looking, best driving and most intelligent car within 500,000". In addition to Model 3 on PPT, there are actually P7 from Tucki and ET5 from Weilai.

Judging from the official pricing, the current dealer quotation of the latest Model 3 is 245,900-285,900, with 245,900 rear drives and 285,900 long-life four-wheel drives. The price ranges of Tucki P7 and Weilai ET5 are 20.99-339,900 and 298-356,000 respectively, which are almost overlapping.

As for the configuration and performance, as Lei Jun said, it is far ahead-taking the comparison between the new version of Model 3 and the standard version of SU7 as an example, in terms of performance, Model 3 has an acceleration of 6.1s, a peak power of 194kW, a total torque of 340N·m, and a pure electric cruising range of CLTC of 713km. The four data of Xiaomi SU 7 standard edition are 5.28s, 220kW, 400N·m and 700km, which are almost completely beyond the parameter level.

The only two shortcomings that have been circled are: first, the power consumption of 100 kilometers, Xiaomi’s 12.3kWh/100Km lags behind Tesla’s 11.3kWh/100Km, but Lei Jun said that the SU7 battery is bigger and the cruising range is longer when actually used; The other is intelligent driving and computing power, which Tesla leads by a wide margin, but Lei Jun thinks that Xiaomi’s intelligent driving system will be more suitable for the drivers’ physique in China and the domestic road system.

Obviously, Lei Jun is well prepared for the pure electric car market in the range of 200,000-300,000. Just, I don’t know how He Xiaopeng and Li Bin sitting in the audience feel now, where is the way out for P7 and ET5, and how to play the next generation products.

And, Musk on the other side of the ocean will take a look at Xiaomi SU7 with the time difference.

Create another millet

With the release of SU7, Xiaomi also officially entered the new energy track.

The role of Lei Jun has also changed significantly. It used to be Reebs, but now it is Reske. Looking around the world, only Lei Jun has managed to personally grasp the two mainstream smart consumer goods "mobile phone" and "car".

There are no tricks in the process.

In three years, 3,400 engineers spent more than 10 billion yuan on research and development, and of course, the model worker Lei Jun went all out.

The financial report shows that in 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. In the words of Lei Jun, he used real money to express his attitude of seriously building cars.

Yes, only by building a car seriously can we get admission tickets. Lei Jun has a clear understanding of this.

Now that Xiaomi Automobile has officially entered the market, Xiaomi has formed a pattern of two-wheel development of the original Xiaomi basic disk and Xiaomi Automobile.

For Xiaomi, this is a brand-new stage of development, and it can even be said that it is an opportunity to recreate a millet.

More than a decade ago, Lei Jun stood on the cusp of smart phones and built a millet with a market value of 100 billion. In the new decade, Lei Jun has put all his accumulated achievements and reputation in life to catch up with the new energy vehicles.

This is Lei Jun’s last venture, and the imagination space is also on the scale of 100 billion.

There are opportunities as well as challenges, depending on whether Xiaomi SU7 can make the first shot.

Lanmeih/ Today’s Topic

Xiaomi SU7, do you have a crush?

Original title: "Xiaomi SU7 21.59, Lei Jun became the man who smashed the table"

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