At the new product launch conference of Huawei’s autumn scene held on September 25th, the official launch date of M9 was determined to be December 2023. At the same time, it is confirmed that Zhijie S7 will be unveiled in November.

　　As the first full-size flagship SUV under the AITO brand, Wenjie M9 is the latest and most comprehensive technological achievement of Huawei. It will be the first to be equipped with Huawei’s mega-pixel smart headlights and equipped with a starlight digital matrix interactive system. Schroeder’s scattering acoustic technology is also the first time, with beautiful crystal design, emotional visual interaction and the help of AI big model. It is the strongest artificial intelligence so far, and the M9 will redefine the smart space, with ten screens full, bringing revolutionary experience upgrades for driving, entertainment and work.

　　Wen Jie M9 continues the aesthetic principle of "extreme, simple and pure" of Wen Jie brand, and introduces a brand-new family design language. The M9 has a very recognizable "skyline" and adopts a two-color body design. The blue body and the silver roof show a calm charm and a sense of suspension. Wen Jie M9 is equipped with iconic smart headlights, which integrate many functions into the same element, forming a highly integrated design; Moreover, the head-tail design echoes back and forth, further strengthening the recognition. The body dimensions of the M9 are: length 5230mm, width 1999mm, height 1800mm and wheelbase 3110mm；; It provides 6-seat layout and is equipped with 265/45 R21 and 285/45 R21 tires. In horizontal comparison, as a full-size flagship SUV, the car body length of the car body M9 is dominant among the D-class luxury models. It is also at the mainstream level in width, height and wheelbase.

　　Wen Jie M9 has achieved the same flat floor riding experience as MPV. All the seats in the car are provided with electric sliding rails and adjustable adjustment, allowing three rows to enter and leave the stairs, greatly improving the adjustable space in front and back of the second row, and making the ride more spacious and comfortable. Based on the design concept of equal rights for six seats, Wen Jie M9 has also provided an ever-changing luxury experience beyond MPV level through innovative space layout, so that every passenger in the car has the same comfortable first-class experience. Three rows and six seats in the car all support electric adjustment, and can also provide 3, 4, 5 and 6-seat changeable seat modes according to user’s needs, which can be switched at will in different scenes to improve the flexibility of the interior space.

　　At the level of intelligent experience, the M9 in the world has put Huawei’s smart car full-stack technology solution into the car. On the basis of intelligent cockpit and intelligent driving, all the black technologies such as Huawei Intelligent Car Control, Huawei Megapixel Smart Headlights, Huawei AR-HUD, Light Field Screen, Huawei SOUND, and AI Big Model are collected, bringing unprecedented full-scene intelligent interactive experience to users.

　　In the future, Huawei’s ecosystem will be upgraded to "car" +8+N, which will bring more extreme super terminal experience of multi-scene collaboration. Combined with the new sensor federation, more scenes will be linked. For example, AR-HUD will be deeply integrated with intelligent driving for the first time, bringing a subversive intelligent driving experience; At the same time, the on-board big screen will also be redefined, so that the screen can be as big as it wants, and there are as many as it wants, bringing users a smart travel experience beyond imagination.

　　All the M9 models in Wenjie are equipped with four-wheel drive system as standard, which covers both extended range and pure electric power, and all of them use high energy density batteries, bringing stable and long battery life. At the same time, the M9 also adopts all-aluminum chassis, and the whole system comes standard with air spring and CDC damping system. With unique technologies such as HUAWEI DATS 2.0, it will bring leading intelligent driving control.

　　Wenjie M9 pure electric version is equipped with dual-motor power, with peak power of 160kW (front) and 230kW (rear), rated power of 62kW (front) and 88kW (rear), and maximum speed of 200 km/h. The battery type is ternary lithium-ion battery, which is produced by Jiangsu Times New Energy Technology Co., Ltd., and with the support of HUAWEI DriveONE electric drive intelligent platform, the power consumption of the whole vehicle is 17.4 kilometers. The extended range version of Wenjie M9 is equipped with a 1.5T range extender (model H15RT), with rated power of 112kW (maximum net power of 110kW), maximum speed of 200km/h and fuel consumption of WLTC of 0.88L/100km. Equipped with double motor drive, the peak power is 165kW (front) and 200kW (rear), and the rated power is 42kW (front) and 72kW (rear); And the ternary lithium battery pack provided by Contemporary Amperex Technology Co., Limited. With the help of HUAWEI DriveONE electric drive intelligent platform, the energy consumption of the whole vehicle is 6.9L/100km and 24.3KWh/100km.

　　Zhijie S7 is the first new car of LUXEED (Chinese name: Zhijie) brand jointly built by Huawei and Chery. Like Zhijie, the new brand adopts the form of intelligent car selection, and Huawei will deeply empower this brand product in terms of intelligent driving, intelligent cabin and three electricity.

　　The design of Zhijie S7 is very young, and the headlight group looks like Wenjie M9. The three-dimensional front and rear wheel bags, through waistlines, Brembo brake calipers, perforated brake discs, and multi-spoke lightweight wheels create a strong sense of movement. Equipped with lidar on the top of the car body, it will be equipped with the same Huawei ADS 2.0 intelligent driving system as the M5/M7, and the HarmonyOS 4 system will be connected with the car. The car has a length, width and height of 4971×1963×1474mm and a wheelbase of 2950mm, and is positioned as a medium and large pure electric car. (Photo: provided by Wen Jie and Zhi Jie)

On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

“Spare no effort "powerful resources-the first" trust "of young people

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5,487 vehicles in March and 2,113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

About iCAR brand:

ICAR is a brand of new energy under Chery, which is committed to creating cool and outstanding new energy vehicles for young people. Since its establishment, the brand has emphasized openness and innovation, integrated Internet thinking with the strength of Chery, and operated independently. ICAR 03 was launched as the first model in early 2024, and its market performance was strong. In the future, iCAR will lay out three series of 0, V and X, and plans to launch eight models before 2026 to expand the brand ecology and become a label brand of young lifestyle.

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The following article comes from Red Star Capital Bureau, and the author is Qiang Yaxi.

Hongxing Capital Bureau.

Truth creates value.

The Red Star Capital Bureau reported on May 14th that there was a rumor recently that "Xiaomi Wuhan Headquarters announced that it would lay off 90% of its employees over the age of 35". In response, Wang Hua, general manager of the public relations department of Xiaomi Group (01810.HK), responded through Weibo, calling the information a rumor.

The Red Star Capital Bureau noticed that on social platforms such as Weibo, some netizens posted: "The second headquarters of a certain meter in Wuhan officially announced that 90% of employees over 35 years old will be laid off." This statement caused heated public opinion, and some netizens speculated that it was Xiaomi Group that was mentioned in the article.

The picture is from the Weibo platform.

Regarding the above rumors, at noon on May 14th, Wang Hua, general manager of Xiaomi Group’s public relations department, responded to the matter through Weibo. He said that last night, information about employees over the age of 35 in our Wuhan headquarters only kept 10% appeared on social media platforms, which were all rumors after investigation. Now the legal department of the company has obtained relevant information and reported it to the relevant departments.

The picture is from the Weibo platform.

According to public information, Xiaomi currently has two headquarters in Beijing and Wuhan, and its Wuhan headquarters is located in Optics Valley, with a total construction area of about 52,000 square meters and a total investment of 340 million yuan.

In November 2017, Xiaomi Group, Jinshan Software and Shunwei Capital announced that they would settle their second headquarters in Wuhan, which was officially opened in December 2019.

source map

According to Chutian Metropolis Daily, at the opening ceremony in December 2019, Liu Guojun, general manager of Xiaomi Wuhan Headquarters, said that Wuhan Headquarters will be the new home of employees of Xiaomi, Jinshan and Shunwei Capital engaged in core businesses such as AIoT, big data, cloud services, e-commerce, new retail, office software, overseas R&D and financial investment. Lei Jun, chairman of Xiaomi Group, said that in the next decade, he hopes to build Wuhan into a super-large R&D headquarters of Xiaomi and a technical highland in the era of artificial intelligence. His goal for Wuhan headquarters is to accommodate 10,000 employees in the future.

Previously, Xiaomi Group released the annual performance announcement for 2022. In 2022, the total revenue was 280 billion yuan, down 14.7% year-on-year, and the adjusted net profit was 8.5 billion yuan, down 61.4% year-on-year. Its smartphone business, which accounts for half of the company’s total revenue in 2022, was 167.2 billion yuan, down 19.9% year-on-year, accounting for 59.7% of the total revenue.

Chengdu Business Daily-Red Star Journalist Qiang Yaxi

Original title: "Xiaomi responds! 》

Read the original text

　　Beijing, July 16th (Yuan Xiuyue, Wang Xinyue), the client of Zhongxin. com, is different from last year’s summer file explosions, and the biggest winner of this year’s summer file will be animated movies. The reporter combed and found that this summer’s summer file gathered more than 20 animated films at home and abroad. At present, half of the top ten films at the box office are animated films.

　　Then, under the encirclement of Spirited Away’s overseas animation such as The Lion King, Pet Secret 2 and Toy Story 4, can domestic animation stand out from the encirclement?

　　The Lion King broke 400 million at the box office.

　　The recent movie box office may explain the truth that there are still a few people who will pay for their feelings. Miyazaki Hayao’s Spirited Away was re-released in less than a month, with a box office of nearly 500 million. The live-action version of "The Lion King" was released for 5 days, and the box office exceeded 400 million. According to the forecast of Cat’s Eye Movie Professional Edition, the final box office of The Lion King may be nearly 1 billion.

　　If Spirited Away’s box office is that the audience "makes up for the movie tickets that have been owed for many years", then The Lion King is a reconstruction of memories.

　　The plot and music have not changed, but as Disney’s biggest emotional card, The Lion King has attracted many people to revisit it.

　　Some people also commented that the short board of the live-action version just can’t be as unconstrained and imaginative as animation. It is also considered that the performance of fake animals is not rich enough, "facial paralysis." Some people make fun of it, and Zhao Zhongxiang’s dubbing is the "animal world".

　　At present, the douban score of the live-action version of The Lion King is 7.5, which is much worse than the animated version of 9.0. However, it is not bad among several Disney animated films imported from China, second only to Fantasy Forest and Aladdin (7.8 points).

　　After the Spring Festival in 2019, a Disney animated film will be released every other month. From Dumbo in March to Aladdin in May to The Lion King in July, there is the official Little Mermaid by Mulan. Disney’s plan to shoot a live-action version is in full swing, but at present, it seems that relying on IP is not easy.

　　Two Hollywood classic IPS are both cold.

　　Another recent American animated film, Pet Secret 2, is no better than its predecessor, with a box office of only 70 million yuan in the first week and only 130 million yuan at present.

　　In 2016, this film, created by the original cast of Despicable Me, won 389 million box office in China, and also won the most profitable movie in Hollywood that year. It tells the story of pets fighting with each other when their owners are not at home.

　　As a film that focuses on "selling cute", the narrative line of "Pet Secret 2" is more complicated, but it is not lacking in entertainment. Many people evaluate it as cute and interesting. However, some people think that the plot is young and old-fashioned, and it is not as good as the first one.

　　It is not easy to "sell cute", and it is even harder to sell new ideas. When The Secret Life of Pets was released, some people once called it an animal version of Toy Story. This summer, the results of Toy Story 4 were not satisfactory.

　　As a sequel, Toy Story 4 was produced with great care. It regrouped classic dubbing lineups such as Tom Hanks and tim allen, and 100,000 people scored 8.8 points in Douban. Some people commented that Toy Story 4 drew a satisfactory conclusion for this series.

　　However, unlike the popularity of the North American market, the film earned only 199 million yuan at the domestic box office. Some people think that this is because the release schedule hit Spirited Away. Some experts also commented that the series of movies are easy to make the audience feel aesthetic fatigue.

　　The two Hollywood classic IPS are both cold. It seems that it is no longer tried and tested to "lean on" IP and "hold" the box office.

　　Nezha vs. Full-time Master

　　In the summer of 2015, "The Return of the Great Sage of Journey to the West" emerged as a dark horse, relying on the word-of-mouth fermentation of "tap water" and made a box office of 956 million. Some people called it a phenomenal work of domestic animation in the past 10 years.

　　More importantly, it broke the stereotype of domestic animation "being young". After that, some good works appeared in domestic animation, such as Big Fish Begonia, Great Protector, White Snake Origin and so on, but none of them can become phenomenal works.

　　Recently, several domestic animation "Seed Players" will be released soon, including Ne Zha’s "The Peak Glory of Full-time Masters", "Future Machine City" and "The Battle of Luo Xiaohei".

　　Similar to The Return of the Great Sage, Ne Zha also draws on the traditional stories of China. However, its adaptation is bolder. Nezha Jr. wears dark circles and has a perverse image.

　　In the movie, Nezha is not a young hero, but "born as a demon", but has a heart to be a hero. Only by struggling with fate can you become a hero. Jiaozi, the director, once said that the theme of the film is "Breaking stereotypes and reversing fate". Recently, the film opened the first round of screening, almost full, and won a lot of praise.

　　Its most direct competitor is The Peak Glory of Full-time Masters, which is adapted from Internet IP. The film tells the story of Ye Xiu, a professional e-sports player with a great god level, leading the team to overcome difficulties and reach the peak of glory.

　　Although it is not as popular as Nezha’s "national IP", there are novels and cartoons ahead, and more than 160,000 people still mark them as "want to read".

　　It is worth mentioning that there will be fresh faces in the summer file, such as Future Machine City, which was bought by Netflix for overseas distribution rights, and the big movie Luo Xiaohei, a high-scoring animated short film.

　　Japanese national IP accompanies China animation market.

　　In recent years, Japanese animated films have been in a state of accompanying running in China. Except for "Your Name" in Makoto Shinkai, which has a box office of 570 million, and nearly 500 million in Spirited Away, the rest are carnivals of a few people in China, which failed to continue its box office miracle in Japan.

　　The Night of Destiny — — The Cup of Heaven II: Butterfly of Destiny was released for 5 days, with a box office of over 25 million and a douban score of 7.9. The film is based on the third story line in the Japanese adventure game Night of Destiny, which is called the top IP of ACG (animation) circle.

　　However, some people have commented that this film is very unfriendly to ordinary audiences. If you don’t understand the world view and story line of this series, I’m afraid you won’t understand it.

　　Another Japanese "God-class" IP "Game Life Zero" will soon be released in China. The film is adapted from the light novel of the same name written by Mimiya You. It tells the story that six thousand years ago, for the hope of human survival, Hubby, a girl from Kikai, joined hands with human leader Ke to launch the battle of "love". As early as two years ago, the film was released in Japan and performed well at the box office.

　　In addition, cartoons for young children are still an indispensable part of the summer file, and "Sail 7: Crazy Machine City" and "GG Bond: The Incredible World" all arrive as scheduled. Last year, the movie "Sail 6" exceeded 100 million at the box office, and "GG Bond: The Incredible World" was recently released, with a box office of 30 million. (End)

Cctv news(News Network): Today (February 16th), the main media center of Beijing Winter Olympics held the 12th regular press conference during the Games-time period, and answered questions from Chinese and foreign journalists on issues such as "broadcast and digital media data".

According to reports, the audience share of Beijing 2022 Winter Olympics has surpassed previous Winter Olympics. In addition to traditional media reports such as TV, online platforms have also carried out ultra-large-scale live broadcasts, and the live broadcast of digital media has reached a record high.

According to the press conference, the Beijing Winter Olympics will enter the second half, and then the Beijing Winter Paralympics will be ushered in. At present, the preparations for the Beijing Winter Olympics Organizing Committee are progressing steadily.

The 2022 Beijing Press Center also held a special press conference today to introduce the situation of the Science and Technology Winter Olympics.

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

　　The day before the new subsidy standard for new energy vehicles was officially implemented, the power battery market ushered in a big change.

　　On June 24th, the Ministry of Industry and Information Technology issued an announcement (No.22, 2019), indicating that it decided to abolish the Specification Conditions for Automotive Power Battery Industry (hereinafter referred to as "Specification Conditions") from June 21st, 2019 (Announcement No.22, 2015 of the Ministry of Industry and Information Technology), and the first, second, third and fourth batch of enterprise directories meeting the specification conditions were abolished at the same time. This means that the "white list" of power batteries for new energy vehicles, which existed in the industry for four years, was officially cancelled and withdrew from the stage of history.

　　Where does the "white list" of power batteries come from, what impact will its disappearance have, and what will be the trend of the competition pattern in the power battery market? The reporter exchanged and discussed with many experts and scholars in the industry on these issues that people care about.

　　Has helped the rapid development of the power battery industry.

　　In 2015, when the new energy vehicle market in China was booming, a large number of independent brands launched new energy vehicles intensively. As one of the core components of new energy vehicles, the situation of power battery market at this time is not so optimistic.

　　"Due to the low production threshold of low-end power batteries, stimulated by high subsidies, there are too many manufacturers in China’s automobile power battery industry, with uneven technical level and generally low technical strength." Liu Zhichao, an auto industry analyst, recalled.

　　In fact, by the end of 2014, there were as many as 177 supporting manufacturers of power batteries, while the sales of new energy vehicles in 2014 were less than 75,000. At the same time, there are as many as 1,600 new energy vehicles in the Announcement of Vehicle Manufacturers and Products.

　　It is not difficult to see from the huge gap between the sales volume of new energy vehicles and the types of products that many enterprises made low-priced and low-quality new energy vehicles in order to "cheat" at that time. Obviously, such enterprises can’t make a difference in the technological exploration and growth of power batteries.

　　More importantly, Japanese and Korean battery companies saw the market potential of new energy vehicles in China at that time. These enterprises have long been eyeing the local market in China. In this case of "internal troubles and foreign invasion", except for a few enterprises, the vast majority of local power battery manufacturers have entered a critical moment of life and death.

　　In view of this situation, in order to promote the healthy and stable development of the new energy automobile industry, on March 26th, 2015, the Ministry of Industry and Information Technology issued "Specification Conditions", clearly requiring that from May 1st, 2015, power battery enterprises should make online declaration according to the requirements of the Specification Conditions through the "Management System for Automobile Power Battery Production Enterprises". New energy vehicles can only enter the Recommended Catalogue for Promotion and Application of New Energy Vehicles if they are equipped with power batteries in the "white list", and then get subsidies.

　　Subsequently, the Ministry of Industry and Information Technology successively released four batches of enterprise catalogues that met the "Specification Conditions", and a total of 57 enterprises were shortlisted. Since then, four batches of 57 power battery and system enterprises have entered the white list.

　　Nowadays, the number of new energy vehicles in China has jumped from less than 75,000 in 2014 to an industrial pillar with an annual sales of 1.256 million vehicles. At the same time, domestic power battery enterprises also increase investment and research and development.

　　"We can see that in ‘ White list ’ Under the guidance of, excellent power battery enterprises such as Contemporary Amperex Technology Co., Limited, BYD, Lishen and Funeng have emerged in the domestic power battery industry. The low-end factories that had been shoddy and sought subsidies were also forced to switch to sub-sectors such as electric bicycles, power tools, energy storage and low-speed vehicles, and domestic batteries entered an era of steady and rapid development. " Liu Zhichao said.

　　Power batteries enter a new era of market competition.

　　Although the "white list" of power batteries has helped the rapid growth of the power battery industry and the new energy automobile industry. However, with the development of new energy automobile industry in China, the "white list" no longer meets the development needs of the market and industry.

　　“‘ White list ’ It has a strong correlation with the subsidy for new energy car purchase. As the subsidy continues to decline, the subsidy will disappear completely in 2020, and the order-oriented role of the white list will also fade away. " Liu Zhichao said, "‘ White list ’ During its existence, the policy has played a guiding role in industry norms. Local battery companies have generally reached the standard in standardized operations, and the competitive pattern within the industry has emerged. During this period, market regulation will play a greater role than policy norms. "

　　He also believes that the "white list" not only protects the market share of power batteries, but also actually misses the golden time when China power batteries should make great efforts to curb the innovative research and development of power batteries by car companies to some extent.

　　Nowadays, under the new market competition, the "white list" has completed its original historical mission. And its withdrawal has also become a signal of the pattern change of the power battery industry and even the new energy automobile industry.

　　"The cancellation of the battery white list is a major new energy benefit, which is conducive to full competition in the industry, to the construction of a stronger industrial chain system, to the launch of new energy vehicles of international car companies in the China market, and to the reduction of costs and better battery resources of independent brands. It is a good thing to reflect the deepening of reform and opening up and greatly promote the development of the automobile market." Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said bluntly that due to the influence of the "white list", the pace of domestic new energy vehicles of some international car companies was slow, and it was also very difficult for these companies to switch to domestic batteries. Therefore, the release of battery control this time is conducive to the industrial development of international car companies in China, resulting in the "catfish effect" and promoting the new energy industry to make further progress.

　　With the official cancellation of the "white list", it is generally believed in the industry that Japanese and Korean power battery enterprises will enter the China market on a large scale. With the entry of Japanese and Korean battery companies, new energy vehicle companies have more choices. An analysis report of South Korea’s securities industry also believes that in the next three years, the foreign investment of Korean power battery enterprises will reach 10 trillion won (about 58.5 billion yuan), of which nearly 40% will be invested in the China market.

　　Although the involvement of Japanese and Korean power battery companies will increase the intensity of market competition, Cui Dongshu is optimistic. "In those days, mobile phone manufacturers such as Apple and Motorola entered the China market, which brought great help to the construction of mobile phone industry chain in China. Similarly, the entry of foreign battery companies will stimulate the development of the domestic industrial chain, promote the technological upgrading of independent supporting products, and realize the integrated development of industries. "

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The exterior design of Xingyue L car series is fashionable and atmospheric, the front face adopts a unique family-style design, and the air intake grille is blackened, showing a strong sense of movement. The overall style is very smooth, the lines are simple and smooth, and the shape is unique, which leaves a deep impression on people. The body lines are smooth, and the front face is decorated with a large area of chrome, which is very luxurious. The side lines of the car body are smooth, and the lines of the roof are smooth. The rear of the car adopts the exhaust pipe design with two sides, which shows a strong sense of movement. The overall style is fashionable and atmospheric, which meets the aesthetic needs of young people.

As a medium-sized SUV, Xingyue L has an eye-catching design and excellent performance. The length * width * height (mm) of the car body is 4770*1895*1689, the wheelbase (mm) is 2845, and the front and rear wheel tracks (mm) are both 1610. Its tyre size is 235/50 R19, which is the same as that of tyre size before and after, which makes the vehicle have better stability and handling during driving. In addition, the car side lines of Xingyue L are smooth, simple and powerful, showing its unique aesthetic design. The rim adopts fashionable modeling and detailed treatment, which further strengthens the sense of movement of the vehicle. In a word, Xingyue L not only has excellent design, but also has excellent performance, so it is a medium-sized SUV worth considering.

The interior design of Xingyue L is simple and atmospheric, and it adopts high-quality imitation leather material, giving people a comfortable and luxurious feeling. The steering wheel is wrapped in leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position conveniently. The central control screen has a size of 12.3 inches, and supports the voice recognition control system, including multimedia, navigation, telephone, air conditioning and sunroof, so that the driver can control the whole car environment more conveniently. The front seats have heating and ventilation functions, and only the driver’s seat is equipped with electric seat memory function, which is convenient for the driver’s daily use. The rear seats can be laid down in proportion to provide passengers with more space and comfort. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which provide convenience for passengers to charge and connect devices. Generally speaking, the interior design of Xingyue L is practical and comfortable, with rich configuration, which provides passengers with a good driving experience.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325N·m, and is equipped with a 7-speed wet dual-clutch gearbox. This engine has excellent power performance and efficient fuel economy, providing an excellent driving experience for drivers. Its turbocharging technology makes the acceleration faster, and also ensures the ride comfort at low speed. The shift speed of the 7-speed wet dual-clutch gearbox is extremely fast, which enables the driver to control the vehicle more flexibly and enjoy a smoother driving experience. In a word, the engine performance of Xingyue L is excellent, which brings a brand-new driving pleasure to drivers.

In the eyes of car home car owners, the design of Geely Xingyue L is undoubtedly one of its most satisfactory points. He/she thinks that Geely’s latest family-style front face is very atmospheric and calm, and the sharp and straight lines make the body more tough and slender, which is an excellent design. Although the shape design of the rear part of the car is slightly unremarkable, the design of the through LED rear taillight is quite eye-catching. In addition, the car owner’s choice of Cuiyu blue paint is also quite beautiful, just like the sea in vast expanse, dazzling in the sun, steady and capable in rainy days, and its temperament is deeply rooted in the bone marrow. As he/she said, "Appearance is a matter of opinion, and what you like is good." The words of car home car owner @ Let me Kangkangkk also represent the voices of many car owners. Generally speaking, the design of Geely Xingyue L is undoubtedly one of its highlights, and I believe it will attract more car owners’ love.

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

　　Beijing, Jan. 23 (Yu Wang): "Swimming, fitness, find out." I don’t know when, you can always hear such a voice at street intersections. Behind it, in addition to countless gyms springing up like mushrooms after rain in recent years, it also reflects the rise of the national fitness boom. However, correspondingly, although more and more people walk into the gym, it is more common to give up halfway. Why on earth is this happening?

　　According to the White Paper on Fitness Industry in China in 2016-2017 published by relevant institutions, the fitness population in China has increased at an average annual rate of 10% in recent years, and the awareness of national fitness has become stronger and stronger. Fitness has gradually become one of the public’s concerns at present and in the future, and national fitness has become a trend.

　　At the same time, the gym has become the choice of more people with fitness needs. According to the Report on Market Demand Forecast and Investment Prospect of Gym Industry in China from 2017 to 2022 released by Zhiyan Consulting, the size of China’s gym market will approach 90 billion in 2017, and it is expected to maintain a compound annual growth rate of 12% in the next five years, reaching 123 billion yuan in 2020. In addition, according to statistics, there are currently 37,627 gymnasiums in China, the number of which has surpassed that of the United States.

　　Why do gyms get more and more people’s favor? Some experts said: On the one hand, gyms provide rich equipment to meet the needs of different groups of people, and can provide different choices for different body parts that need exercise; On the other hand, commercial gyms are generally equipped with professional coaches for guidance. While enhancing physical fitness, you can gain a good figure and get the maximum effect in limited leisure time, which is in line with the pain points of the current urban population.

　　However, when people apply for a fitness card at a high price after careful choice, how to develop the habit of continuous fitness has become an oncoming problem for many newcomers in the gym. In the face of day-to-day exercise, strict diet control, laziness or even giving up has become a common phenomenon of this group of people. Some insiders revealed to the reporter of Zhongxin. com: "At present, 70% members of the gym can’t develop the habit of continuous fitness."

　　Wang Qian, who works in Beijing, is one of these 70%. A year ago, she was attracted by the gym leaflets distributed downstairs by the company, and she applied for a fitness year card not far from the company. However, after insisting on going there several times, Wang Qian found that fitness was something that she found hard to accept. "The process of fitness is very boring and tiring, and it has a high control over diet."

　　Wang Qian, a company project, has been very busy for a month, and she finds it hard to summon up the courage to go into the gym. Every time after work, Wang Qian will rush through the gym, and in her spare time, she will find various reasons to convince herself. Over time, Wang Qian completely lost interest in the gym.

　　Wang Qian told reporters that if she hadn’t tidied up her purse some time ago, she would have forgotten that she had ever had a fitness card. As for why she wanted to go to the gym at the beginning, she had already thrown it away, so without any hesitation, she threw this fitness card into the depths of the drawer.

　　Although friends around me mentioned this matter, they all felt sorry for her money hitting Shui Piao, but Wang Qian, who has always claimed to be a "Buddhist youth", said: "Why do you have to embarrass yourself and do things you don’t want to do?" After the fitness card expired, she naturally did not choose to renew it.

　　As the owner of a gym with thousands of people in Beijing, Qiao Liang believes that the reason why many people give up is that their beliefs are not firm enough. "In fact, fitness will not only bring about qualitative changes to the body, but also temper the mind." He said, "To be able to walk into the gym and stick to it, this person’s will and mentality must be very good. Relatively speaking, if he can’t stick to it, there are impetuous factors in it, except subconsciously."

　　Qiao Liang revealed that according to statistics, the annual renewal rate of the gym he runs is less than 20%. Apart from factors such as changes in the living environment of members, this data also reflects that there are still many people who lack long-term fitness plans. "The number of people who can persist in one year is even less." Qiao Liang said that this situation is widespread in Beijing.

　　To measure whether a gym is professional, besides the number and types of equipment and the variety of courses, the professionalism of fitness instructors is also the most important thing to inspect. Undeniably, the fitness instructor not only plays a multiplier role for the bodybuilders, but also provides them with the function of accompanying and supervising. There are also more than one bodybuilder who told reporters that their ability to keep exercising has a lot to do with the fitness coach.

　　"Fitness is to eat better things." Yang Jing said that what the coach said to her on the first day of fitness became the biggest motivation for her to grit her teeth and enter the gym every day.

　　As a new media editor, Yang Jing, who graduated only two years ago, not only developed the habit of sedentary due to work, but also "swelled up" at a speed visible to the naked eye. "My salary has not risen much, but my weight has risen a lot. Every time I go home on holiday, my family will sigh that I am fat again."

　　At the same time, knowing that she doesn’t have strong enough perseverance, whenever she makes up her mind to step into the gym, how to stick to it has repeatedly become the main reason why she flinches before "getting a foot in the door". Finally, six months ago, following the advice of a friend, Yang Jing got his first fitness card and hired a personal trainer.

　　But in the first class, the strictness of the coach made Yang Jing, who didn’t like sports since childhood, suffer enough. It never occurred to her that a coach who usually looks polite can almost be described as "heartless" in every class. "There are 20 opening jumps in each group, and I have to do four groups. I have no strength when I sit in the third group, but the coach will only let me rest for a while and then finish the rest." Yang Jing said that "being lazy" became a forbidden area that she couldn’t reach in the gym.

　　High-intensity training courses often make Yang Jing ache all over the next day and can hardly get out of bed. But what made her collapse even more was that when she told the coach about this and hoped that the coach could reduce the workload of the next training as appropriate, all she got was "just practice more." So she had to bite the bullet and walk into the gym again as planned.

　　Nevertheless, Yang Jing has to admit that the existence of the coach has benefited him a lot. "If there is no coach, I can’t complete these movements at all, and I may give up halfway." Yang Jing said frankly that the coach’s company and encouragement can eliminate her fatigue and boredom during exercise.

　　At the same time, the coach also told Yang Jing to write down her progress and the whole fitness process, because it can give you a sense of accomplishment, and help you understand how far and how fast she ran or walked, how much calories she burned, and how much progress she made. Use these to challenge herself and set new goals.

　　Today’s Yang Jing will consciously go to the gym to exercise even if there is no coach’s supervision. "Sometimes I don’t go to the gym for a few days, and I always feel uncomfortable without anything." After every party, Yang Jing would go to the gym for a run and sweat, which she said would reduce her "guilt".

　　On the question-and-answer platform of Zhihu, one question asked, "How do you stick to fitness after you get a fitness card?" The Q&A has been read by nearly 500,000 people and caused extensive discussion. Some netizens said, "If it’s so painful to insist, don’t go." Some netizens also said: "I have gained attitude and courage to face life from fitness. So I insist and hope that I will pursue it to the end. " "It is worthwhile to plan ahead for health, no matter how difficult it is."

　　Some people think that the gym exists to meet those who need to exercise but have no equipment and suitable environment, so they should become a bodybuilder first, and then they will become a bodybuilder who needs a gym. Qiao Liang is deeply impressed by this.

　　He believes that bodybuilders should change their cognition from "I have to go to the gym" to "I want to go to the gym". The key to "insisting on going to the gym" is not whether to go to the gym or not, but whether you think it is important to improve your physical fitness from the bottom of your heart and actively adopt different training methods to strengthen yourself. "

　　Five years ago, when Jia Xuan first stepped into the gym, he was shocked by the intense atmosphere in front of him and countless muscular bodybuilders. Since he was weak, he also hoped to become healthier through fitness.

　　In order to avoid exercising aimlessly in the gym like a headless fly, he made a rigorous fitness plan for himself from the first day and approved it every 4-6 weeks. "The information is all found online, and setting a plan and goal can help me stick to it better."

　　Jia Xuan believes that it is also very important to have a "comrade-in-arms" who fights side by side during the fitness process. "Going to fitness with friends will help to better implement the fitness plan and support and encourage each other." Jia Xuan said, "There will be situations where friends compete secretly, but this is also a competition with themselves. Over time, they have developed the habit of continuous breakthrough."

　　What impressed Jia Xuan most was that the gym at that time was not large, and when there were many people, there would be many people queuing to use one equipment. When he lamented that there were so many people, an "old gun" in the gym told him, "Nothing, you will never see most people again in a few weeks." Sure enough, most of them went every other day to every three days, then every five days, and never showed up again.

　　"I don’t think that the so-called insistence on going to the gym and running can really bring me a sense of superiority or enhance my attractiveness. For me, when the novelty of fitness fades, it is more a lifestyle and habit that is naturally formed for health." Jia Wei said. (At the request of the interviewee, some characters in the text are pseudonyms) (End)